We Understand AI Search and Generative Engine Optimization (GEO)
We offer AI search services in the Springfield, MA area when you want your company to be cited in AI generative search engines like ChatGPT, Google AI Overviews, Perplexity, and Claude, for example. The customer journey and funnel have changed in the age of AI search. SEO has now become GEO, generative engine optimization (and also sometimes known as answer engine optimization, or AEO).
We specialize in helping brands gain visibility within LLMs (Large Language Models), the engines behind modern AI-driven search experiences such as Google’s AI Overviews and AI Mode, Claude, DeepSeek, Grok, Perplexity, and ChatGPT. We understand how AI search systems generate answers—from training data and authoritative publishers to structured data, multimodal signals, and real-time retrieval—and how to position your brand to be included. We know how to create new content and refine existing assets in ways that align with what AI search prioritizes. And we know how to design pages that have the strongest potential to be surfaced and cited across AI-powered search results.
How AI decides what gets chosen – three main factors:
1. What they were trained on
2. What they can retrieve in real time
3. What their reinforcement systems reward
Ranking Factors that Impact AI Search Visibility
There are a number of very important qualities a page needs to stand a chance of being surfaced in AI search. They include:
- Semantics and intent
- Credibility and trust
- Topical authority
- Readability
- Engagement Signals
- Technical SEO
- Content Freshness
- Structured data
Prompts – Discovering, Ranking, Tracking
In the world of AI search, we talk about prompts instead of keywords. There needs to be a shift from thinking in keywords to thinking in full-sentence prompts. When a generative answer engine like ChatGPT receives a prompt, AI processes queries by taking the original prompt and turning them into tokens and
finding all the variations of it first, finding every conceivable variation. Then it chooses the one that it thinks best matches the original intent, and answers that, based on probability.
We knoiw how and where to find the prompts your potential site visitors are asking, and we can track them.
We also know how to find the best existing content on your site that is the best for AI search and we know how to optimize for AI search.
Our AI Search GEO Services
Our generative engine optimization and AI search services will make your brand visible in AI search. We will determine what existing content on your site could rank in AI search. We will build out a prompt list for new content to be created to target, and we’ll optimize both existing and new content so that it will be surfaced in all of the AI search platforms.
We are located near Springfield, MA in western Massachusetts and help companies and brands in the local area (like Chicopee, Amherst, Northampton, Westfield) and all over the U.S.