By Steve - originally posted to Flickr as Springfield Skyline, CC BY 2.0,

Your website will get more search engine traffic when you hire us. If your business is in the Springfield, MA area and you’d like your company website to get more relevant traffic on a daily basis, then let’s talk!

We’re a digital marketing agency that helps western Massachusetts businesses become more visible online. We’ll drive traffic to your site via the organic search results in Google, Bing and Yahoo. And we only use methods that are considered ‘white-hat’, i.e. search-engine approved. And whether you sell nationally or locally in Springfield, we can tailor a search engine optimization (SEO) program specifically for you and your business needs.

The SEO program that we’ll create and implement for you will include two things, on-site work and off-site work.

Onsite SEO work involves optimizing elements of each page on your website.

For example, we may edit the site’s HTML code in minor ways and change/update/improve the visible content too.

We will suggest ways in which you can improve specific pages so that they rank better.

We may suggest rewriting the content to make it more informative and robust, and we also might suggest adding more images and videos too. Often times, our suggestions propel pages to page one in Google’s search results.

Another part of onsite SEO is content marketing. We will help develop content that is specific to your website’s audience and to your customers. This content will help attract visitors, social media activity and back-links, all of which helps your search engine rankings.

We’ll work with you to determine what topics would most interest potential website visitors. We can then help you create the content or create it ourselves. We can have our writers craft high-quality articles for your website and our graphic designer create compelling images to compliment the pieces.

The other aspect of SEO is offsite work. This involves promoting your site so that other websites mention, link to, or cite your website on theirs. So we build relevant, high-quality links back to your Springfield company’s website. One we can do this is by reaching out to websites that may find the new content we created for you interesting. Some of them may link back to the content if they like it enough.

The more independent but related websites that mention your site, the better you rank in the search engines, with all other things being equal.

So this means that we will work to get your website mentioned on other related but independent websites. And this includes social media sites like Twitter, Facebook, Instagram and Google+.

By employing on-site techniques, off-site link-building and social media building techniques, and content marketing, we can create and carry out an ongoing search engine optimization campaign for your Springfield, MA business that will give you serious results. Contact us today.

About Springfield, MA

Springfield is considered the de facto capital of Massachusetts’ Connecticut River Valley (also known as known as the Pioneer Valley) and is located in Hampden County. One can’t mention Springfield, MA and not remark that Mr. James Naismith invented basketball in Springfield and the Basketball Hall of Fame is located in Springfield too.

For sports teams, Springfield has the Springfield Thunderbirds, the  Pair O Dice City Roller Derby and American International College’s Yellow Jackets.

Companies headquartered in Springfield

Baystate Health – Largest employer and healthcare provider in Western Massachusetts; 3rd largest employer in Massachusetts
Big Y – a regional supermarket chain that was originally founded in nearby Chicopee, but is now headquartered in Springfield. Big Y operates more than 50 supermarkets
Breck Shampoo – Founded in Springfield in 1936.
Fenton’s Athletic Supplies – Sporting goods provider founded in 1924.
Hampden Bank – Founded in Springfield in 1852. Headquartered in Springfield.
Mutual Life Insurance Company – Founded in 1851. MassMutual is the second largest Fortune 100 company based in Massachusetts (2010 list). The corporate headquarters are on State Street.
Merriam-Webster – Publisher of the original Webster Dictionary
NuVo Bank – Founded in 2008.
Peter Pan Bus Lines – Headquartered in Metro Center, Peter Pan will move its headquarters to Union Station upon its renovation in 2013.
Smith & Wesson – The America’s largest producer of handguns. The company maintains its corporate headquarters on Roosevelt Avenue in East Springfield.
The American Hockey League – the primary development league for the NHL.

Useful Links for Springfield Business Owners

We are experts at search engine optimization and local to the Springfield, MA area, so call us today to get your website more search engine traffic.