Search Engine Optimization for Western Mass Businesses
Want your Northampton or Western Massachusetts business to get a regular influx of interested buyers to your website? We can help.
We can make your website a lot more visible in Google and other search engines. We can search engine optimize (SEO) your website so that every single day Google sends you qualified people who are ready to purchase from you.
And we only use ethical, ‘white hat’ methods.
We’ve been helping Western Mass businesses with their SEO for years and we are highly competent and experienced in getting companies to rank well in Google.
Whether you want to rank for local search terms or national and more competitive keyword phrases, we can help you achieve online success.
Onsite and Offsite SEO
It’s important to understand that search engine optimization is made up of two equal parts: onsite and offsite. And our SEO work for you will include both.
Onsite SEO work involves optimizing elements of each page on your website.
This can include changing the underlining HTML code sometimes and also changing and improving the visible content.
For instance, as part of our SEO work, we will suggest ways in which you can improve specific pages so that they rank better.
We may suggest rewriting the content to make it more informative and robust, and we also might suggest adding more images and videos too. Often times, our suggestions propel pages to page one in Google’s search results.
Another part of onsite SEO is content marketing. We will help develop content that is specific to your website’s audience and to your customers. This content will help attract visitors, social media activity and back-links, all of which helps your search engine rankings.
The other aspect of SEO is offsite work. This involves promoting your site so that other websites mention, link to, or cite your website on theirs. So we build links back to your site.
The more independent but related websites that mention your site, the better you rank in Google, with all other things being equal.
So this means that we will work to get your website mentioned on other related but independent websites. And this includes many social media sites like Twitter, Facebook, Google+, YouTube and many more.
About Northampton, MA and Us
Northampton is a beautiful Pioneer Valley town (not far from Springfield, MA) that is culturally vibrant, socially and environmentally conscious and conducive to business innovation. We’re here to help your business become a lot more visible online, because your customers are searching for the things you offer online in Western Mass right now.